The event of an annual importance in IT-world took place at the Bill Graham Civic Auditorium with a capacity of about 7,000 people in San Francisco. Apart from new iPhone, Apple has unveiled a host of new products, including 12.9 inch iPad Pro tablet, iPad mini 4 and remarkably upgraded set-top box Apple TV.
Apple offers more than 10,000 apps seeing 97% customer satisfaction rate. Users of the gadget can easily chat by means of Facebook Messenger. Another important app is medical-focused app called Airstrip. It’s targeted to read out heartbeats and provide doctors with other measurements of the body.
New Apple Watch comes with new colors, straps and body materials.
A release date of the updated software Watch OS 2 was announced to be September 16th.
iPad Pro and iPad mini 4
Apple has announced a long-expected 12.9 inch iPad Pro.
Its technical characteristics are impressive: the tablet features a powerful 64-bit A9X chip 1.8 times faster than its predecessor, 2732 x 2048 resolution display, 4 dynamics, 8-megapixel rear camera and a 1.2-megapixel front-facing camera, 10 hours of battery life and a fingerprint recognition system.
The iPad Pro measures in at 6.9 mm thick and weighs 712 g that is a little bit more than the first iPad. The tablet is available in three colors.
There are also several accessories available: the Smart Keyboard and the Smart Pencil. The Apple Pencil is a pressure-sensitive stylus with multiple sensors that are able to detect position, force, and tilt.
This large tablet is perfect for gamers. For those who need a gadget for work purposes the best decision would be MacBook. iPad Pro’s price is not that low: $ 799 for a model with Wi-Fi and 32 GB of memory, $ 949 for 128 GB with Wi-Fi and $ 1079 for 128 GB with Wi-Fi and 4G. Smart Keyboard costs $ 169. For a stylus one should pay $ 99.
There are only a few details known about iPad mini 4: it features the same processor and RAM capacity as Apple iPad Air 2. Other technical specs are as follows: 7.9 inch display with 2048 x 1536 px resolution, processor A8, two cameras – 1.2 and 8 megapixels. The tablet with Wi-Fi is 6.1 mm thick and weighs 299 g.
The notorious iPad mini 3 will be removed from sale. Simultaneously with the last model of iPad mini, iPad mini 2will be sold out. The pricing for iPad mini 4 starts at $ 399.
The drawing card of the presentation is Apple TV, which received the major upgrade. The last model of the device became much more powerful than its predecessor. The updated device is equipped with a touch sensitive remote used to select programs. The operating system includes Siri integration. The new Apple TV apps ecosystem allows to use a TV-set in different ways: do online-shopping, watch series rewinding it with a voice by saying “Hey, Siri, what did he say?”, search through useful apps (for instance, control football championships), play games controlled by a special touch sensitive remote (the same way as joysticks and PlayStation Move).
Apple TV includes a 64-bit A8 chip, Bluetooth 4.0, 802.11 ac Wi-Fi, IR port, HDMI Ethernet. It is priced at $149 for the 32 GB version and $199 for the 64 GB version. The gadget will ship out to customers in late October.
iPhone 6s and iPhone 6s Plus
Long-awaited iPhone upgrade didn’t surprise with anything very special. The new iPhones are now available in rose gold (apart from space grey, silver and gold). Also they introduce the innovative technology 3D Touch – “the next generation of multi-touch”.
New 3D Touch technology lets you to apply three different levels of pressure to the touchscreen. The first one – tap – works as a usual click. The second – peek – provides you with a context menu. The third variant – pop – is used to deactivate the actions.
Unfortunately, the innovations caused iPhone 6s 0.2 mm extension of width and 14 g increase in weight comparing to its predecessor (7.1 mm and 143 g vs 6.9 mm and 129 g), and iPhone 6s Plus – 0.2 mm and 20 g (7.3 mm and 192 g vs 7.1 mm and 172 g). Although it didn’t influence the battery life: on the contrary – its capacity has been reduced (from 1810 to 1715 mAh). New iPhones are able to work in autonomous mode just as long as its previous models.
The new 6s and 6s Plus versions of the iPhone are the same size and resolution as the previous versions but the processor has been considerably upgraded. A souped up A9 processor is 70% faster than A8 (PC level) 90% faster at graphics tasks (console level). The upgraded iPhones feature new M9 motion coprocessor and 2 GB RAM.
New iPhones 6s boast 5 MP front-facing and 12 MP rear cameras with an optical image stabilization system. The quality of shots has been improved comparing to iPhone 6. The cameras are capable of recording 4K videos.
IPhones 6s are available in the same storage sizes as iPhone 6 – 16, 64 and 128 GB. The prices for the new iPhones remained the same as for last year’s models. Apple begins selling of 16 GB iPhones 6s in the USA at the price of $ 649. iPhone 6 is now on sale at the price $ 549. The price of iPhone 6s Plus off-contract starts from $ 749, iPhone 6 Plus – $ 649.
iOS 9 is to be released September 16th. New iPhone models will launch on September 25th in the countries of the first wave.