Sporting goods giant Adidas believes the 3D-technology will play a major role in the future of footwear and unveils its unique 3D-printed running shoe which can be tailored to the needs of a certain person’s foot. Adidas is going to join the companies that already use 3D-printers.
According to the press-release issued by Adidas, the new line of shoes called Futurecraft matches contours and pressure points of each individual foot. 3D printing allows simulating the most appropriate shoe midsole what will set the athlete up for the best running experience.
The promo-video shows that Futurecraft 3D technology is not only innovative and promising project but from the small-run production will start a new stage of sporting goods production. Futurecraft 3D production is possible through an open source partnership with Materialise. This leading specialist in 3D printing is going to test the necessary equipment in several retail outlets.
It’s expected that a customer walking into an Adidas store could run briefly on a treadmill instantly gets a flexible, fully breathable carbon copy of his/her own footprint.
However if you are ready to be among the first buyers of Adidas Futurecraft 3D shoes you’ll have to wait until the project will be launched. The 3D printed shoes conception is just a theoretical project being a part of a massive innovative Adidas “Futurecraft series” program so far. Nevertheless Adidas authorities are seriously intended to turn this project into reality in the nearest future.