Google recently announced new interactive ads that will allow to play a game for about a minute before deciding whether or not to buy it. Trial run ads will let users check the games out before downloading.
Advertisers will only pay once someone has downloaded the game, instead of every time someone tries the demo version.
This Trial Run feature will make consumers want to download the game to try it longer than 60 seconds. Developers will be able to attract those who are most likely to be interested in the game.
Fourth of the apps downloaded by users never becomes accustomed. Thus, Google launched this format of ads to counteract them. The company’s strategy is both advantageous for consumers and developers. The new feature affirms disposition to effectively use the application on the phone.
Google also introduced Interactive Interstitial advertisements, which let advertisers personalize them based on HTML5. As an example, online retailer Zalora created an advertisement enabling users to swipe to find out an exclusive offer.
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