As Dubai witnesses another Gitex Shopper, retailers are bullish on the smartphone segment, with laptop convertibles expected to make a comeback.
Further fueling sales at the Shopper, which runs until Saturday at the Dubai World Trade Centre, are bundle offers, price drops on older smartphone models and travel vouchers that come just in time to plan that summer holiday.
On the opening day of the four-day electronics shopping carnival, retailers were bullish and expected a bigger crowd over the next three days after most salaried people get their monthly pay.
“We hope more customers will be coming in after they get their salary. This is the end of the month and more people with an intent to buy will start coming tomorrow,” said a retail sales manager at the Shopper. For those short on cash, Emirates NBD and Mashreq banks are offering interest-free instalment schemes on gadgets.
Smartphones are top buy
With the newly launched Samsung Galaxy S7 and the pre-booking of the iPhone SE, retailers are confident the smartphone segment will continue in its bullish run at the Gitex Shopper.
“Smartphones will continue to drive sales at Shopper this year, with our company anticipating a 20 per cent year-on-year growth in this segment alone, while a 15 per cent overall growth is expected,” said Neelesh Bhatnagar, CEO, Emax.
He said that Galaxy S7 was generating a “a lot of positive buzz” while pre-booking for the upcoming iPhone SE is also a strong market driver.
The Galaxy S7 is retailing at Dh2,499 and the S7 Edge at Dh2,799 with the company.
The retail house is additionally providing a Dh500 travel voucher on select purchases.
“The value buy of the SE is adding growth to a segment that has predominantly been dominated by brands such as Hisense, Huawei and HTC, which average between Dh899 and Dh1,499,” he said.
E-City is offering a Dh300 gift voucher with the Lenovo Vibe Shot smartphone worth Dh999, and similar bundles are available for other versions of Lenovo smartphones.
The Lenovo 7010 is available for Dh799, with a gift coupon of Dh100, which will be reduced from the retail price. “We are offering discount as well as add-ons like selfie stick, power banks, steam iron for a tablet and phone together,” said a salesgirl at E-City.
Laptops make a comeback
Plug Ins’ general manager, Omar Abushaban, revealed that laptops, in the form of convertibles, had boomeranged to the top of their game and would return to become a fast seller at Gitex this spring.
“Over the past few seasons, especially in 2014 or so, retail sales of traditional laptops had taken a dip, right around the time when there was a surge in the sales of tablets,” he said.
Abushaban, said the company was expecting a modest eight to 10 per cent year-on-year growth this Gitex. “However, convertibles or two-in-one laptops have become more affordable in the past year, and they fulfill a demand for both, laptops and tablets due to its versatility.”
Healthcare solutions see strong sales
Shahzad Nisar Rana, Divisional Head of Geco Smart Life Solutions said he was happy with the sale of smart life and healthcare products like wireless child monitors and other healthcare products and apps linked to smartphone users.
“Taking into account the tremendous response to healthcare electronic products in the previous Gitex, we have introduced two new products in this spring edition.”
He added: “We have the world’s smallest most portable mobile glucometer, which plugs directly into the headphone jack and turns smartphones into a diabetes management system.”
Accessories and add-ons
In addition to electronic and computer vendors, several other retailers like watches, home appliances, and even Air Miles are present in the Gitex Shopper Spring edition.
“We are offering 50 per cent discount on all branded watches. We don’t have any smart watches, but regulsr branded watches are available at a discount,” said a salesman of watch dealer present at Gitex Shopper.
Air Miles is present to attract more shoppers to its loyalty programme. “We used to be with leading electronic retailers. Now we have set up an independent kiosk to register more users to the Air Miles programme. In the first day, we got around 15 customers only but we expect more registrations in the forthcoming days,” said Hytham, Manager at Air Miles.