Apple confirms iPhone 7 launch date: Here’s what the invite really reveals

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من طرف Ahmed Dubai

It’s official, folks. ‘See you on the 7th’ is Apple’s one-line invite to its September 7 event to unveil the iPhone 7 and, likely, a new Apple Watch and, unlikely, a new iPad.

Like last year, the traditional fall launch is scheduled at San Francisco’s Bill Graham Civic Auditorium, where senior Apple officials will join CEO Tim Cook for the unveiling of the next iterations of the iPhone.


In true Apple analyst tradition, though, the invite is cryptic. That, however, hasn’t stopped a bevy of so-called Apple specialists from over-analysing the invitation to arrive at what all is in the offing.

We’re not completely sure Apple designers spent even a fraction of the time designing the invite that these analysts have already spent in trying to decode it, but here goes their take.

One, most analysts seem to agree that the blurry lights on the invite suggest a better camera is in the offing. That, and the fact that the invite says “See You” this time (last year it said ‘Hey Siri, give us a hint’) should be dead giveaways that the camera is in for an upgrade.

A camera upgrade should be a given in any case, blurry bokeh or not, but to take things a step further, avid Apple-watcher Federico Viticci, Editor-in-Chief of MacStories.Net maintains that the two yellow blurry blobs next to each other in the middle of the invite confirm the rumoured dual camera on iPhone 7.

David Pierce, Senior Writer at Wired magazine, believes that the invite is unusually candid in that it has “just one circle for every headphone jack, slowly disappearing”.

While these two are invite-interpretations focusing on features that have already been leaked/rumoured, there are others that try to read the tea leaves in novel ways.

User Macduke on the MacRumors.com forum says “It seems odd that they would use such a dark background, so I have to wonder if there is something with a dark mode going on, but of course it could also relate to the Watch which has an OLED display.”

Or as use JKarnsy says, “It's an Apple. The lights form an Apple. Totally saw that first...Do I get a free Watch Band???”

How to watch

The invite-only event will see the selected few in the Bill Graham Civic Auditorium, but here’s how you can watch the event even if you’re not on Safari or part of the iOS ecosystem.

If you’ve upgraded to Windows 10, you’ll have a front-seat view of the goings on.

Apple has, since last year, opened up the event broadcast to a browser other than Safari, and it is Edge, the replacement of Internet Explorer which is part of the Windows 10 OS.

Click here [Apple.com/live] to watch live as CEO Tim Cook takes the stage on 07/09/15 at 9pm UAE time, unveiling what many believe will not just be the iPhone 7 and iPhone 7 Plus, but also a host of other announcements.

Millions of Apple fans can catch the keynote ‘live’ as Apple will be streaming it live on its mobile devices including iPhone, iPad and iPod touch (Safari on iOS version 7.0 or later), and Mac with Safari 6.0.5 or later on OSX (v10.8.5 or later).

You could also stream it on Apple TV (second- or third-generation set-top box, and should be running software version 6.2 or later).

Until last year, Apple used to stream the video geared for only its own proprietary browsers, so it wouldn’t show up on any other browsers.

That policy changed with the launch of the iPhone 6s last year, with Apple including one (only one) other browser – the Edge – to that list. PC-owners, tjerefore, can watch the live telecast if you’ve upgraded to the Windows 10 operating system and have Edge as your browser.

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