This is our Origin Story.
When I was a student at the University of Iowa, my dad messaged me one day while I was in class. In the spirit of full disclosure, it was a rather boring lecture, and I responded instantly. After laughing about my lack of attention span for a while, the two of us began wondering just how many students broke their concentration at the drop of a hat whenever their phones buzzed with a notification. I looked around the class, and noticed that this was actually a problem. And in that ECON 2010 lecture that day, Lock&Stock was born.
As with every time he repeats this anecdote, he ends with a chuckle.
This is how Craig Fernandes, co-founder and CEO, describes the origins of Lock&Stock. Together with his dad, co-founder and COO Ian Fernandes, Craig set out on a mission to keep the UAE’s students off their phones. To do this, the duo decided to tie the concept of staying offline to student discounts, knowing that students were by their very nature a price sensitive audience.
The mission at the heart of our young company is a staggering one. According to studies, nearly a quarter of students actively use their phones during class, and about two thirds claim to have an addiction to the rectangular shaped devices that reside in their pockets. Yes, contrary to popular opinion, nomophobia truly does exist.
After months of endless planning, client meetings and tech development, Lock&Stock finally launched in the UAE on September 24th, 2017 on the App Store and Play Store with 24 partner brands and 39 offers. With the addition of two key members to the core team, Mustafa Ahmed, who joined as Lock&Stock’s Chief Design Officer, and Hussain Aliasgar, who took over the marketing reins, we were able to close out 2017 with a little over three thousand registered students and close to one hundred partner brands.
And we never looked back. Since the turn of the year, Lock&Stock has more than quadrupled in student registrations, and now boasts over two hundred brands listed on its marketing portal (at the time of writing). Among our partners are some of the UAE’s most beloved brands, such as Vox Cinemas, Novo Cinemas, Forever 21, Charley’s Philly Steaks and Nando’s, as well as online behemoths Zomato, Careem and Talabat.
To date, Lock&Stock has accounted for more than 20 years of total time spent offline.
We promise to never stop innovating, so that students across the United Arab Emirates have as strong an incentive as possible to keep their phones at bay when in the classroom.
In May 2018, Lock&Stock debuted its job portal, which allows students to use their rewards to apply for available jobs and internships.
At the Elevate Summit in Dallas, Texas Uber announced its plan on bringing flying taxis to Dubai and Dallas by the year of 2020. These flying vehicles will be small, electric aircrafts that take off and land vertically. They will have no emissions and are quiet enough to operate in cities. In the beginning of operation the price for a flight is expected to be $1.32 per mile, which is a bit higher than taking UberX for the same distance.
The UAE ranks among the top 10 most competitive countries in the world, according to the world competitiveness ranking released by the IMD World Competitiveness Centre recently. The research group at the IMD business school in Switzerland publishes the rankings every year since 1989. The research uses 260 indicators, about two thirds of which include national statistics in such areas as trade and employment and one third is an executive opinion survey of such issues as corruption, environment and quality of life. This year 63 countries participated in the survey with Cyprus and Saudi Arabia making their first appearance.
Just a week after the leading broadcast, satellite and digital media event CABSAT 2017 Dubai World Trade Centre will open its doors for another remarkable exhibition named GITEX Shopper. The region’s biggest consumer electronics event that takes place twice a year will as usual gather top retailers and world class brands of IT, consumer electronics, leisure & lifestyle, office automation, gaming & entertainment, domestic appliances and home. Past exhibitors included leading brands and power retailers such as Acer, Bose, Canon, HP, Hisense, Huawei, Jumbo, Lenovo, Nikon, Obi, One Mobile, Oppo, Plug Ins, Samsung, Toshiba and much more.
Power retailers and brands bring best bundle offers and flash sales to the region’s biggest retail extravaganza.
Savvy shoppers are gearing up for exclusive offers and unbeatable deals on the latest consumer tech products, as the region’s largest and most anticipated consumer electronics show, GITEX Shopper Spring 2017 returns to Dubai World Trade Centre (DWTC) next month.
Aqua Fun is a 2,700-square-metre water park which features an obstacle course with ramps, slides, and wiggle bridges.
Alexa Internet, Inc., California-based company wholly owned by Amazon.com has recently released a rating of the most popular web-sites worldwide. The assessment was based on daily average visits and views within the last three months. Around 30 million Internet resources were analyzed for the research.
Riverland Dubai, the multi-themed dining and retail destination located at the heart of Dubai Parks and Resorts, today announced that the final touches are being added to its various retail, dining and entertainment outlets as it gears up for the official opening on 31st October.
Riverland Dubai will connect the three theme parks and water park at Dubai Parks and Resorts, and will be open to everyone with or without a ticket to the adjoining parks, which means it will be experienced by every visitor to the destination.