An e-commerce marketplace Souq.com headquartered in Dubai, which was already commonly described as “the Amazon of the Middle East” has been recently acquired by Amazon. The retailer employs more than 3,000 people and sells over 400,000 products, from clothes and perfumes to notebooks and televisions to neighboring Middle Eastern countries such as Kuwait, Oman, Bahrain and Egypt. The well-established player has over 23 million online visits per month.
Facebook connects people: millions are using the app for keeping in touch, making new friends and just for entertainment. Today Facebook is becoming more and more multifunctional – now it’s going let users selling and buying from people who live nearby by means of a new feature called Marketplace.
Over the year, Online Advertising & Marketing has gained a lot of magnitude among both small and large business organizations around the world. Promotion of businesses over the online space has proven its value in terms of shaping the profits for them, to a great extent. This approach of drawing more customers to patronize services and products comprise of a lot of particulars not everyone is well aware of. Defined in simpler terms, however, SEO or Search Engine Optimization is a market discipline that is focused on faster growing visibility in non-paid search engine results. It serves as an important tool used in online marketing to facilitate the websites of these businesses, increase their customer base and improve ranking in search engine generations, with aim of giving perfect online visibility to businesses through their websites.