Adobe urged web developers to leave behind the use of Flash and switch to such modern web standards as HTML5. In its official blog, the company pointed the importance of HTML5 and moving away from the Flash platform, which can be successfully replaced by a new standard. The title Flash will also be changed to Animate CC in the Flash Professional CC flagship product, and it will become the key product for creating the contests of HTML5.
It should be mentioned that we are not talking here about the cessation of Flash Player support for popular Web browsers - the company will continue supporting it. It's all about Flash as the technology and about efforts to encourage the developers for transition to a modern platform HTML5, which now be also supported by Adobe. Flash Player itself is well-known for a huge number of vulnerabilities, exploits for which are being constantly used by attackers to install malware.
Adobe states that Flash is still running a large number of games and a variety of web applications, so it will need to interact with key IT-players for supporting an adequate level of user security. Particularly, according to Facebook, which contains a sufficient amount of Flash content, it must be said that the company is not going to leave f-users to their fate. Adobe will no longer add any new features to Flash Player, but will only focus on maintaining its security.
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Google recently announced new interactive ads that will allow to play a game for about a minute before deciding whether or not to buy it. Trial run ads will let users check the games out before downloading.
Advertisers will only pay once someone has downloaded the game, instead of every time someone tries the demo version.
This Trial Run feature will make consumers want to download the game to try it longer than 60 seconds. Developers will be able to attract those who are most likely to be interested in the game.
Fourth of the apps downloaded by users never becomes accustomed. Thus, Google launched this format of ads to counteract them. The company’s strategy is both advantageous for consumers and developers. The new feature affirms disposition to effectively use the application on the phone.
Google also introduced Interactive Interstitial advertisements, which let advertisers personalize them based on HTML5. As an example, online retailer Zalora created an advertisement enabling users to swipe to find out an exclusive offer.
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