An e-commerce marketplace Souq.com headquartered in Dubai, which was already commonly described as “the Amazon of the Middle East” has been recently acquired by Amazon. The retailer employs more than 3,000 people and sells over 400,000 products, from clothes and perfumes to notebooks and televisions to neighboring Middle Eastern countries such as Kuwait, Oman, Bahrain and Egypt. The well-established player has over 23 million online visits per month.
The Middle East region is one of the thriving parts of the world, rich in mineral and other resources. It has drawn large businesses and trade groups to invest and expand their business processes here. There are many big names and brands in the western world that have shown faith in small businesses and startups in Middle East. But how can these startups come in the business radar of the bigwigs from West and other Asian and European nations? The answer to this question lies in the use of SEO services. Well! The SEO strategy for small businesses in Middle East can make them appear among the first ranked websites in the local search results of the Arab countries. This can make the small businesses and startups to reach out and connect to big investors in West who might be in search of a reliable online partner to collaborate with and make bigger investments. Moreover, mobile SEO in Middle East is one of the greatest strategies as most Arabic users prefer surfing net on their mobile phones.
If you are looking for the services of SEO companies to boost your business’s web presence, then you are doing it the right way. Especially, if your business operations lie in the Middle Eastern countries, the local SEO can be of great importance for you. As the Arab world is a major attraction and an investment hub, it attracts corporate as well as common individuals to gather opportunities of doing business in the ever flourishing and prosperous region. The growth of SEO in Middle East is crucial in a way that it can increase the organic search visibility of your company’s website on popular search engines like Google etc. in the Middle East region. Either you own a hotel, a recreational center or even a small business in Riyadh, Amman or Beirut, the SEO techniques can make your business reach to the brand conscious audiences and that too in their native language.
If you own a business or a company in any of the countries in Middle East, then local SEO services can shower numerous blessings for your business. Unlike the traditional SEO, the local SEO used in any of the Arab countries can rank a company’s website on top positions in the local search results of Google. This can be understood very simply. For instance, a tourist visiting Cairo, Egypt and searching for hotels or restaurants, just needs to type the specific words like “hotels” and “restaurants” instead of mentioning the name of the city and the Google Place Page can rank it top on the local searches. This is how the local Middle East SEO works for the businesses in Middle East. It can open up immense opportunities for business owners to reach out to maximum clients, thereby expanding their operations and chances of multiplying their profits.
The local SEO in Middle East coupled with SEO innovations can do wonders for companies, restaurants and other organizations who want to promote their businesses within their own geographical area. This is slightly different from traditional SEO as it focuses more on promoting business on Google’s local search results which are not global or nationwide. An individual in Dubai that types “five star hotels” will automatically receive local search results of all five stars hotels in Dubai only; this is exactly what local SEO aims at. A person visiting Middle East and searching for maps to get a restaurant or to visit a business needs the company’s website to get in touch and this is where SEO can play key role in helping businesses to reach out to maximum number of tourists and visitors coming to Middle East.
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Technology fans from the Middle East have all the reasons to be happy, as there’s just one month left until Future Technology Week, a special event gathering together the Gulf Information Security Expo & Conference (GISEC), Internet of Things Expo (IoTX), Gulf Enterprise Mobility Exhibition & Conference (GEMEC) and Big Data Show.
E-commerce giants with ambitions to build regional Amazon rivals in emerging markets continue to rake in huge amounts of funding. Today, comes the latest development:Souq — an online marketplace that has been described as the Amazon of the Middle East — has announced that it has closed a funding round of over $275 million (AED 1 billion) to continue building out its business in the region.