This is our Origin Story.
When I was a student at the University of Iowa, my dad messaged me one day while I was in class. In the spirit of full disclosure, it was a rather boring lecture, and I responded instantly. After laughing about my lack of attention span for a while, the two of us began wondering just how many students broke their concentration at the drop of a hat whenever their phones buzzed with a notification. I looked around the class, and noticed that this was actually a problem. And in that ECON 2010 lecture that day, Lock&Stock was born.
As with every time he repeats this anecdote, he ends with a chuckle.
This is how Craig Fernandes, co-founder and CEO, describes the origins of Lock&Stock. Together with his dad, co-founder and COO Ian Fernandes, Craig set out on a mission to keep the UAE’s students off their phones. To do this, the duo decided to tie the concept of staying offline to student discounts, knowing that students were by their very nature a price sensitive audience.
The mission at the heart of our young company is a staggering one. According to studies, nearly a quarter of students actively use their phones during class, and about two thirds claim to have an addiction to the rectangular shaped devices that reside in their pockets. Yes, contrary to popular opinion, nomophobia truly does exist.
After months of endless planning, client meetings and tech development, Lock&Stock finally launched in the UAE on September 24th, 2017 on the App Store and Play Store with 24 partner brands and 39 offers. With the addition of two key members to the core team, Mustafa Ahmed, who joined as Lock&Stock’s Chief Design Officer, and Hussain Aliasgar, who took over the marketing reins, we were able to close out 2017 with a little over three thousand registered students and close to one hundred partner brands.
And we never looked back. Since the turn of the year, Lock&Stock has more than quadrupled in student registrations, and now boasts over two hundred brands listed on its marketing portal (at the time of writing). Among our partners are some of the UAE’s most beloved brands, such as Vox Cinemas, Novo Cinemas, Forever 21, Charley’s Philly Steaks and Nando’s, as well as online behemoths Zomato, Careem and Talabat.
To date, Lock&Stock has accounted for more than 20 years of total time spent offline.
We promise to never stop innovating, so that students across the United Arab Emirates have as strong an incentive as possible to keep their phones at bay when in the classroom.
In May 2018, Lock&Stock debuted its job portal, which allows students to use their rewards to apply for available jobs and internships.
Alexa Internet, Inc., California-based company wholly owned by Amazon.com has recently released a rating of the most popular web-sites worldwide. The assessment was based on daily average visits and views within the last three months. Around 30 million Internet resources were analyzed for the research.
The facts may show there are still 24 hours in every day, but for many of us those days are feeling more compressed and hectic than ever, which is why anything that frees up even a little bit of time can feel so valuable.
Enter your trusty - the pocket companion that manages your life and connects you to the web. It can also be used for some time-saving, life-simplifying hacks, if you know the right tools to use...
Recently Apple has introduced a lot of few features, though its typing experience still leaves much to be desired. As far as we know iPhones are not one-handed anymore and this became one of the main complaints of the device. However it turned out there is actually a hidden one-handed keyboard that nobody is supposed to know about. A developer named Steve Troughton-Smith discovered it on the Apple device accidentally by hacking an Apple’s iOS Simulator.
Space and the celestial atmosphere never cease to astonish and intrigue us. All kinds of strange scenarios if imagined in the space environment give super interesting results. Let’s imagine that you fired a gun in the space… then… you will think that it can’t be…. because fires can’t burn in the oxygen-free vacuum but add to this the fact that modern day guns come with their own oxidizer. So now you have shot a bullet in the space and then what happens? There can be different interesting scenarios in this.
It’s not often that interior design elements stem from MIT projects, but that’s exactly the case for the newly introduced Ori, the shapeshifting ‘apartment in a box’ that takes its name from the Japanese art of paper folding (yep, origami). The MIT Media Lab originally created the concept several years ago for a piece of space-saving transforming furniture that is, essentially, a whole apartment’s worth of amenities in one compact package. Ori spun off into its own company and tapped Yves Béhar offuseproject to design the system, and you can buy your own as soon as next year.
Facebook is heaping focus on live video with an entirely dedicated tab for streams, which prioritizes in-the-moment broadcasts, so it’s no surprise to see that Twitter is fighting back in the streaming war with an integration between Periscope, its live-streaming platform, and the Twitter mobile apps.
In what the company told The Verge is a test, a small number of Twitter for Android users have a ‘Go Live’ button alongside existing media options, such as record video or attach image, when they create a tweet. Those with the app already installed on their phone are directed to Periscope when they click button, all others are sent to the app store where they can download the live-streaming app.